How much does a website cost from Decision Web Design?

Here at Decision Web Design, we do not offer standardised web design packages or bundles because we believe that each website is unique. Instead, we offer you a price guide that you can use when deciding what type of site you need.

No Budget

If you have no budget for web design then your only option is a Do-It-Yourself (DIY) solution or a free site builder. There are many offerings on the web where you can choose the template, fill in the blanks, and off you go. There is no support with these sites, and they are generally temporary/throw away sites.

Budget - up to Free, €500, €500 to €1000, over €1000

Your budget is up to €500

Generally, these are small static (non-changing) websites with little maintenance. These websites have a few pages describing your product/service, who you are and where you are located.

These sites are generally called "starter" or "brochure" sites. They are ideal if you just want a simple online presence and a website address to put on business cards or other marketing material.

Also, these sites have typically no promotion or optimisation.

Your budget is between €500 and €1,000

Sites in this range have more content and functionality than cheaper sites. They will be based on a Content Management System (CMS) where you can easily make changes to the content and add new pages.

Most sites we do are of this type. Initially you may have 10-20 pages describing each of your products and services as well as guiding the visitor to an action such as contact you, or even simple "buy now" or "book now" functionality.

Once the basic site is up and running, changes for new products, services, and content are easily made.

If you are looking for a website that engages your prospects or customers then this may be the option for you.

Your budget is over €1,000 but generally between €1,000 and €2,000

Sites in this price range are similar to the previous category but have richer content and functionality. This functionality fully engages your customer and may include blogs, twitter, forum, secure areas, full shopping basket or cart, images gallery, file sharing, newsletters, videos or podcasts, and press releases.

If you are serious about your online presence then these sites may be what you need - your online strategy is integrated with your overall business and is a significant source of leads/prospects or customers.

These are comprehensive sites which have been fully optimised and are customer-focused.

Contact us now for a quote to design your new website.

Good web site design

“Web Design” is not just about creating a great looking website - it is all about customer focus, matching customer problems with your products & services, and search engine optimisation. For a site to be fully viable and generating additional business for you it needs to have the following characteristics:

Your website offers customer-required products and services

If your site is selling “green doodahs” but your prospects and customers are searching for “blue widgets” then your traffic will be very low if anything at all. It is essential that your website targets the terms that are searched for. If your customers are searching for “blue widgets” then make sure that you have a page about “blue widgets” or that you mention “blue widgets” in your content.

Your website is seen by visitors in the first couple of pages in Google

Being indexed by Google is only the beginning. To appear in the top pages of Google your site must also have a focus which is centered on the product or service that your prospect or customer is looking for. Goggle uses many factors in deciding where your site will be ranked (1^st page or last page) and Search Engine Optimisation (SEO) is the phrase used to describe the process of increasing your site’s chances of being in the top search results pages for a given keyword.

Your website's link in Google's search pages entices visitors to click on it

A search engine results page is like a newspaper. When reading a newspaper, readers scan the headings first, and if the heading appeals to them, then they will start reading the first paragraph. If the first paragraph continues to hold their interest then they will continue to read the full article.

When looking at a search engine results page, a visitor will scan the titles, then scan the descriptions, and if these are related to their search query, then they may click on your link and visit you web page. Without good titles and descriptions, your site may appear on the top pages but will never be visited.

Focus on the customer and visually appealing:

Now that the prospect is looking at your website, the next step is to convert the prospect into a customer.

If your site is not “customer focused” then your visitors will leave faster than they arrived. The landing page must confirm that the visitor is on the right site, it is related to the search that they made, and that your products or services match their requirements.

A good design will be visually appealing and contain the appropriate content. Usability, accessibility, and performance also play a role.

Contact us now for a quote to design your new website.

How much does Optimisation or Promotion cost from Decision Web Design?

Here at Decision Web Design, we do not offer standardised SEO packages or bundles because we believe that each website is unique. Instead, we offer you a price guide that you can use when deciding what type of optimisation or promotion you need.

You have no budget

No effort is made to optimise your site. The effect of this is:

• Your website may not be found on the first few pages of Google for a competitive search term. This may be ok if the majority of visitors to your site already know who you are and do not need to search for you or for your products and services

• Your website is not customer-focused. This may be ok if all you need is an online-business card. Your visitors only want to know where you are based and get limited information on your products or services.

Your budget is up to €200 for local optimisation

Within this budget, we will optimise your website locally. The effect of this is:

• Your website will be found on local listings within Google but not nationally. If all of your customers are within a few miles of your physical premises or if you are in a non-competitive market then this should be all you need

• Your website will be optimised and customer-focused

• Visitor & website analytics and reporting will be put in place

• If your budget allows, then additional advertising can be used with PPC (Pay Per Click). This will result in your website appearing in the "sponsored listings" of Google.

Your budget is between €200 and €500 for regional optimisation

Within this budget we will optimise your website regionally. The effect of this is:

• Your website will be designed around researched keywords and search terms. This takes out the guesswork from optimisation. For instance, if you have a website renting property, is it better to optimise for "property to rent", "property to let", "property to lease", "rented property", "rental property" or some other search term? Keyword research gives the answer

• Your website will be found on regional listings within Google. If your customers are based regionally or you are in a moderately competitive market then this may the option for you

• Visitor analytics, website analytics, and search engine ranking reports will be put in place

• If your budget allows, then additional advertising can be used with PPC (Pay Per Click). This will result in your website appearing in the "sponsored listings" of Google.

Your budget is over €500 for national optimisation

As well as researched SEO above, the following task may also be completed:

• Competitor analysis to understand why a competitor is ranking better or worse for specific keywords

• Promotion campaign using "link bait", content, and linking strategies to increase your site's authority and relevance

• Your website will be found on national listings within Google